• The exact steps that you can take (in order) to improve your chances of hitting your revenue goals (with predictive math and a clear process to follow), along with the cost of waiting to prospect your market...
• The actual cost of cutting corners and underestimating the work involved in proper execution...
• The capital impact that growth could have on your equity position..
• The reasonable probabilities of success and failure in your exact situation (and how to pivot if you don't see the results you were hoping for)...
• Where you need to be with every KPI (Key Performance Indicator) and what to measure along the journey...
• Exactly how much profit you stand to generate based on conservative success metrics, if your projections come to fruition...
Here's the point:
If You Can Correctly Crunch the Hard Numbers
You Can Accurately Predict A Highly Profitable Unit Case
The most fundamentally critical step in every successful outbound sales initiative is to build a list of hyper-targeted qualified leads.
If you cut-corners here, your entire campaign will fail, and it’s likely the reason your past marketing initiatives never moved the needle.
• Cheap purchased lists of scraped contacts are often outdated and have weak filtering capabilities…
• Brokers like Zoominfo require massive investment and fail to deliver cost-effective volume…
• Tools like sales navigator have huge margins of error (to the tune of 20%-30%)…
• What you need is a precise and highly accurate FIRMOGRAPHIC lead pool that encompass as much of your addressable market as possible – the right people, at the right volume, hit at the right time, and without breaking the bank.
• The best results comes from completing the feedback-loop, and using campaign performance to refine the target list over time.
In the past you may have tried hitting your far-off leads with a shotgun…
When you should be using a sniper rifle.
Your campaign must be built with a foundation of steel. It needs to be both OMNICHANNEL in reach, and meticulously constructed for DELIVERY.
The enemy of outbound sales is the spam box…
If you’re not careful, not only will the vast majority of your outbound emails end up in SPAM, but you risk your domain becoming blacklisted.
In order to properly protect yourself, several key elements need to be in place:
• Burner Domain...
•Outbound email...
•Domain warmup...
•DMARC, DKIM, SPF records…
•Active spam monitoring…
•Campaign based spam fixing…
•Enterprise grade VPN login…
When this is done correctly, and properly maintained over the course of time, it’s possible to achieve <0.05% spam rate -- even in an outbound campaign, giving your initiative superhero level effectiveness…
A good product that’s poorly positioned is a good product that will not sell, and your leads will not convert with bad messaging.
• Spammy language will turn your leads away...
• Cookie-cutter copy will be ignored...
• Cut-and-paste messages will go right to the recycling bin...
If you cut corners here, you’ll burn otherwise great lead and business relationships.
To get this right, your campaign needs to establish authority.
It needs to bridge the status delta. It needs to be personalized.
• Every message must be customized at the individual contact level (and not just with generic merge-tags)...
• Every objection must be prepared for...
• Every platform needs a tailored approach...
By crafting a hyper-personalized script that is actually relevant to your reader, one that positions you as a person of influence, you’ll be able to cut through the noise and will finally create resonance with an otherwise ice-cold list of prospects.
Your sales team is bleeding business due to a lack of sales momentum.
• Fear of failure holds businesses back from testing their sales hypothesis at the appropriate velocity...
• Great sales initiatives aren't cheap, and there's often a lot of work involved...
• You don't know if your offer actually converts at scale until you push...
• If your business isn't growing, it's actually dying...
Execution is the name of the game, and just learning more information doesn't cut it.
• You need to take massive action in order to see multi-million dollar sales growth...
• You need to fail-fast, let the market tell you what they think of your offer, and pivot accordingly...
• You need to focus your team on the most critical revenue generating activities, and work smarter not harder...
Acceptable is the enemy of excellence. You’ll never know the potential of your outreach if you don’t optimize it, and you’ll never know how your campaign is actually performing if you don’t measure it.
Every metric needs to be tracked, then it needs to be optimized
You need to know:
• The complete business contact information of your prospect...
• The campaign engagement metrics that actually move the needle...
• Every single reply, the reply sentiment, and the percentage of respondents in each channel...
• How to benchmark your results, how to identify gaps in performance, and how to hypothesize actions to improve performance...
• Which iterations yield greater results, and which ones are silently killing your results and sinking ship...
• The impact your sales initiatives have on your bottom line over the course of time.
B2B is a long-game. Short-term thinking and sloppy measurements are the easy-road that will just sabotage your growth and keep you from the learnings that would otherwise take you to the next-level of success.
“Within a quarter, we were able to secure a million dollar deal, and I would say LeadRev.ai is a huge contributing factor for us being able to double annual revenue last year.
In only a month, we were able to land him deals worth $250,000 in ARR.
Jeff reached out to LeadRev.ai to help him go-to-market, and in less than 6 months, we were able to double his ARR.
“I was kind of at a plateau of fifty to sixty-million per year, and was stuck there for four consecutive years--and then I found my way to LeadRev.ai.
“There’s a lot of options when it comes to email marketing, social media marketing, and just branding yourself as a whole--and I’ve met with a lot of those people. Meeting with LeadRev.ai will really change the way you look at your business as a whole."
Skill Survey reached out to LeadRev.ai, and we were able to generate 998 Marketing Qualified Leads in less than a month.
“We generate 20 leads a week and close to around 5 deals a month. Average deal size is roughly $8,000 LTV.
258 people interested in an almost $200,000 offer in less than 2 months.
